The Reuse Network is launching a new campaign, Buy Nothing New Day to dispel the myth that second-hand means second-best and encourage people to go to their local charity shop on Friday 24 November.
You’ll be familiar with Black Friday, one of the many American marketing ploys to have made its way to this side of the Atlantic, where shops “slash” their prices and people camp outside the shop, scrambling on top of each other as soon as the doors open to get the best bargain. In protest to this, Buy Nothing Day – originally started in 1992 by a Canadian artist named Ted Dave – was moved to the same day as Black Friday to raise awareness of consumerism (see Wikipedia reference).
Well, we’ve decided to put our own little spin on this, and make it Buy Nothing New Day.
What is Buy Nothing New Day?
It is a campaign headed by the Furniture Re-use Network, a charity representing furniture reuse organisations in the UK. Our mission is to ensure that “no-one should be without a bed to sleep on, a cooker to cook on, or a sofa to sit on, wherever they live in the UK.
We want to dispel the myth that second-hand, is second-best. Supporting your local furniture reuse charity by donating or buying from them allows charities to provide furniture and essential services to those in need.
Instead of Black Friday, choose to #BuyNothingNew on Friday 24 November. Go to our postcode finder to find your local reuse charity: www.frn.org.uk/donate.
Did you know that many furniture reuse charities have an eBay shop? Check their website to find if your local charity has one and you can always join #BuyNothingNew day from the comfort of your own home.
How can I support Buy Nothing New Day?
- Spread the word on social media with your friends and family
- Add the date to your diary.
- Join our Thunderclap Campaign (Twitter and Facebook)
- Post a selfie or photo from your local charity with the hashtag #BuyNothingNew on Friday 24 November.
- Download some of our pictures and share them online with the hashtag #BuyNothingNew
- Are you part of a charity for furniture re-use organisation?
Download our free Campaign Pack for posters, images and post suggestions to share on your organisation’s social media and shops. Contact Lauren on firstname.lastname@example.org for more information and to make sure you receive our latest updates. If you are planning an event on Friday 24 November, let us know and we can share it online.
Facts and Figures “Did you know?”
* Last year, 1.5 million people were helped access affordable furniture thanks to reused items in the UK.
* Last year, £436 million were saved on essential household goods by people on low-income thanks to reused furniture,
* In 2016, 3.45 million items of furniture and electrical equipment were reused in the UK
* In 2016, shoppers were estimated to have spent £4bn over the Black Friday/Cyber Monday weekend on new goods. Imagine the impact if that were to be spent in a charity shop instead?
* People often look for bargain Christmas presents on Black Friday, however Triodos Bank found that adults in the UK receive £2.6bn worth of unwanted gifts at Christmas. 32% of people receive at least unwanted present every year with an average value of £155.
* Reuse is different from recycling or upcycling. Reuse means that you are giving an item a second-life by using it again for the same purpose it originally intended for.
* Reuse is at the top of the waste hierarchy: Reduce, Reuse, Recycle, Recover, Dispose.
* There is an estimate 250 voluntary reuse organisations in the UK.
* Furniture re-use organisations (FROs) are charities and social enterprises that work towards the alleviation of poverty through the provision of affordable furniture and the provision of work and volunteering opportunities.
* Reuse Network are the national body which represents charitable re-use organisations across the UK and has around 200 members.
* Reuse Network are promoting reuse as an essential social benefit to local communities and a key activity to reducing waste & helping our environment.